crate and barrel.Art Direction + Visual Development
At Crate & Barrel, I help shape and maintain the visual standards for CGI e-commerce imagery across a high-volume product pipeline. My role sits between creative direction and production: defining lighting and styling direction, aligning internal and external partners, developing repeatable visual systems, and maintaining consistency as imagery moves from model development through post-production and final delivery.
creative direction · lighting, composition, styling, image-quality standards
systems · documentation, derivative-image guidance, repeatable workflows
production leadership · vendor, post-production, cross-functional alignment
quality at scale · resolving exceptions while maintaining consistency across large image volumes
crate and barrel.Generative AI — Art Direction + Image Development
Exploring generative AI as part of Crate & Barrel's image-development workflow, using art direction, product imagery, and brand standards to create styled environments while maintaining product accuracy and a consistent visual point of view.
